In Indonesia (and the world of course) social media have become passports for us to be "accepted" socially. It often alienates us by displaying a "fake" self-image but on the other side, a social media platforms are tools that can be positive, a creative machine to create a more artistic person, more outspoken self than we dare to show in daily life.
Inspired by this interesting paradox, NIION as a brand designing its newest bag in the concept of "See Through" where the "Show Your Uniqueness" aspects that you have known through social media can resonate in real life. You can put your favorite cigarettes, favorite books, everyday items and make passerby imagine your personality and how you live a life through the transparent design
on our bag. #TransparantMeTransparantYou is our mantra.
#NiionLookingGlass
#SeeingThroughNiion
#TransparentMeTransparentYou
#SeeingMyNiion
#TransparentMeTransparentYou
#SeeingMyNiion
NIION® S/S19 Mood Board
Sketches & Alternatives
Final Product
Colorways
LOOKBOOK
PUBLICATION - HIGHSNOBIETY
